FAST channel playout with makalu FAST
Free ad-supported streaming television (FAST) is one of the fastest growing platforms globally and now reaches a larger audience than traditional cable TV. As a broadcaster, publisher or content provider operating FAST channels you keep pace with ever-evolving consumer behavior and changing consumption habits. With FAST, your viewers gain access to a wider variety of genres and categories than ever before.
Generate new revenue streams
Increase your audience and monetize your content by launching a FAST channel in the cloud. Our cloud-based playout automation makalu FAST provides all you need. That’s what you can do:
- Create a 24/7 linear live channel
- Generate playlists based on rules (curate playlists)
- Stream content to multiple platforms and for multiple distributors simultaneously (OTT, vMVPD)
- Increase your target audience
- Re-use and conveniently schedule your existing content
- Monetize the new channel with ads
Core benefits
Solution in a box
Covers every step from auto-curation of playlists to HLS/DASH stream delivery with SSAI and CDN integration.
Wide variety of platforms
Versatile agnostic and exclusive platform support.
Cloud-based architecture
Totally scalable and reliable solution.
Flexible ad Insertion
makalu supports the insertion of SCTE35 based ad markers that allow downstream systems to replace the original content with targeted ads.
Content curation
Curate your channels to give your users the best possible, cable-like experience.
Customizable
Tailor-made solution through customization: Experienced broadcast technology experts and highly skilled software developers.
FAST is an ideal entry to OTT
Low set up costs, global reach, enhanced revenue streams.
Wide variety of platforms
Versatile agnostic and exclusive platform support.
Curate your content
Give your users the best possible, cable-like experience.
100% remote
Web-based, location-independent configuration and usage. Operate from anywhere at any time.
Full service needed?
If desired, we take care of your FAST business.
Core components
Ingest
Included Asset Uploader to upload content. Files are automatically processed (e.g. thumbnail, low-res video file and media information).
Schedule
Includes traffic component for strategic/operative as well as rough/daily planning.
Graphics
Automation and playout graphics in one system. Graphics can be scheduled or triggered by the operator.
Playout
One or more players running on playout instances in single or 1+1/m+n redundancy mode, that are seamlessly playing video files from a playlist.
Ad insertion
A dynamic ad triggering feature enables you to signal ad insertion opportunities that can be used by downstream systems to automatically replace content parts.
Delivery
HLS/DASH/SRT stream delivery with SSAI and CDN integration.
Tailored to your needs
makalu can be tailored to your needs and your company. Together, we analyze your requirements and define the best configuration. Scalable and adaptable – for the future success of your business.
Experience how we support your company.
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